End-consumer Communication
Plastic is Fantastic
End-consumer Communication
If used correctly, plastic is the hidden climate champion. With the "Plastic is Fantastic" project, ALPLA is seeking to raise people’s awareness of using plastic responsibly as a valuable material and to engage in conversation with people. Facts, arguments, and the courage to engage in debate are playing their part in dispelling the myths surrounding PET and other plastics.
Stop Food Waste
Stop Food Waste
In Austria, the aVoice campaign is looking at some specific topics. Among other things, TV commercials at the ALPLA headquarters in Vorarlberg and in the federal capital, Vienna, are being used to highlight the advantages of plastic packaging in the areas of food waste, functionality and recycling. A number of online campaigns are being run on the social networks to support this.
Handling advantages
Handling advantages
Following on from Stop Food Waste, the next campaign in Austria focuses on handling advantages, looking in particular at the areas of safety in the home and bottle strength.
Lasst uns trennen
Lasst uns trennen
This Austrian campaign aims to educate people about the characteristics of different packaging materials in a funny way by comparing them to relationship breakup situations. The plastic bottle for example separates from the glass bottle because everything gets too heavy. The campaign also aims to show what happens after the breakup which in this context means after the correct disposal.
Movimento RePEnse
Movimento RePEnse
In Brazil, the campaign ‘Movimento RePEnse’ aims to change plastic’s reputation and make its disposal more efficient. In addition to social media and print advertising, a song with a catchy tune was produced and released under the name ‘Movimento RePEnse o Plástico’ on Spotify. Its key message is ‘Plastic is not the bad guy, it’s just up to us’.
REPLASTUJ
REPLASTUJ
In the Czech Republic, the REPLASTUJ initiative aims to change the general public’s perception of plastics. On the website, visitors can find facts about plastics, their history, as well as the recycling process. Another communication channel we will use to get in touch with the public is our Facebook profile.
Crazy Facts
Crazy Facts
The campaign in France is designed to present alternative perspectives on the omnipresence of plastic in daily life, emphasizing its diverse supportive functions. Through innovative strategies, the aim is to connect with audiences by utilizing local topics, significant moments, and compelling facts. These elements are packaged in a visually appealing format, making them easily digestible and shareable.
#DASKANNKUNSTSTOFF
#DASKANNKUNSTSTOFF
Under the motto of #DASKANNKUNSTSTOFF (What Plastics Can Do), we are aiming to familiarise consumers with the many advantages of plastics in all kinds of different areas of life ranging from food and medicine to clothing, sport, leisure and packaging.
CEO Philipp Lehner on TikTok
CEO Philipp Lehner on TikTok
"Plastic is fantastic": Philipp Lehner, CEO of the ALPLA Group, has launched an infotainment campaign on TikTok based on this motto.
La plastica è cambiata
La plastica è cambiata
In Italy, a campaign entitled ‘La plastica è cambiata. Cambia idea sulla plastica’ has been launched. The name says it all – roughly translated, the campaign is about changing people’s views on plastic. The campaign very much focuses on education founded on information.
Vida Circular
Vida Circular
ALPLA leads recycling efforts in Mexico with multiple plants, yet plastic collection remains insufficient. Originally launched in Mexico, Vida Circular successfully raised awareness about recycling and the circular economy, generating positive social media responses. This success prompted the expansion of the campaign to include Costa Rica, Dominican Republic, Guatemala, Honduras, Nicaragua, Panama, and Puerto Rico. Vida Circular remains committed to sustainable practices and environmental awareness.
#rePETujemy
#rePETujemy
The #rePETujemy campaign was launched in Poland at the beginning of the year. The campaign caused quite a public stir and was viewed very critically. It did, however, allow us to engage with a large number of consumers and discuss plastic as a valuable material with them on equal terms. After all, the overarching idea of all of the campaigns is to win people over with strong arguments and thereby raise awareness among consumers.
Between 1&2 is you
Between 1&2 is you
In Romania, the campaign with the motto ‘Between 1&2 is you’ aims to raise awareness of the role that each consumer and each company within the value chain has in protecting the environment, and of the contribution we can make to the well-being of nature.
Una Web con Muchas Vidas
Una Web con Muchas Vidas
The campaign in Spain and Portugal takes a very unusual path. Here, a website was developed which is regularly completely recycled and redeveloped. The website features projects and companies that tackle sustainability and the circular economy in relation to plastic.
THE NON-EXISTENT SHOP
THE NON-EXISTENT SHOP
The shop that leaves no trace of its existence. It exists for us but not for the planet, with products made from recycled and recyclable plastic.
With modern and sustainable projects from local entrepreneurs within Spain and Portugal.
There’s more to plastic
There’s more to plastic
The campaign’s objective in the United Arab Emirates with the motto ‘There’s more to plastic’ is to change perceptions surrounding plastic consumption. The approach is fully focused on digital media. Furthermore, the campaign will collaborate with important personalities in the Middle East who are able to spread the word there.
Coming soon
Coming soon
United Kingdom
Plastic Reimagined
Plastic Reimagined
The goal of the campaign in the US is to inform the community of sustainable ways to dispose of plastics and reduce the environmental impact. Through education, resources, and good recycling habits, ALPLA believes that plastic doesn’t have to be the enemy - instead it can be a viable solution for long-term sustainability.