NOW is revolutionising sustainable packaging for liquid concentrates
Sustainable, safe and smart refill packaging solution
NOW, developed by ALPLA, redefines the way cleaning detergents and other liquid concentrates are packaged, transported and used. Designed with both the environment and end user convenience in mind, this refill solution offers unrivalled benefits in terms of material efficiency, sustainability and usability. This innovative packaging solution is specifically engineered to address the pressing needs of businesses striving to reduce single-use plastics and improve their environmental footprint, aligning with global trends towards plastic reduction and the circular economy.
The NOW system ensures that consumers never come into direct contact with highly concentrated liquids, providing safety without compromising practicality. Its lightweight, compact design simplifies logistics, reduces costs and is ideal for the growing e-commerce market.
Meeting your sustainability goals
The NOW system achieves material savings of over 80% compared to traditional ready-to-use packaging. The ultra-light 80 ml HDPE concentrate bottle, weighing just 10 grams, is combined with a reusable spike system to minimise the use of resources while maintaining durability. This makes it cost-effective for transportation. With NOW, companies can meet their sustainability targets. Benefits at a glance:
A thoughtful approach to sustainability
Trigger pumps, often complex and difficult to recycle due to mixed materials, are given a longer life cycle through the NOW system. By enabling reuse across multiple refills, the NOW bottle significantly extends the useful life of these components while reducing waste.
How it works
The NOW’s design solves the practical challenges of refillable systems, particularly for concentrates. The 80 ml bottle is ultra-lightweight, yet strong enough to securely hold liquid cleaning agents. The snap-on cap, with a precise predetermined breaking point, ensures spill-free transfer of the concentrate. A neck insert remains in place after refilling, enabling the seamless reattachment of trigger-pump sprayers and extending the life cycle of reusable components. The system is comprised of two key elements:
1. A lightweight concentrate container: Featuring a primed lid that opens effortlessly when pressed into the neck of the reusable trigger bottle.
2. A reusable spike: Compatible with common neck types, the spike pierces the container lid and remains in place for easy refilling in the future. Enables safe handling of concentrated cleaning agents.
Perfect for e-commerce packaging
E-commerce requires packaging that is compact, lightweight and secure. NOW ticks all these boxes, making it the ideal solution for businesses selling concentrates online. Its design minimises shipping costs and ensures products arrive safely, providing an edge in the competitive e-commerce market. The refill system also increases consumer engagement with its fun and interactive refill ritual, combining practicality with a touch of innovation.
Why choose our solution?
The NOW system embodies the ALPLA Group’s commitment to sustainable innovation. Using the latest extrusion blow moulding and injection moulding technologies, we deliver solutions that balance practicality, environmental responsibility and market relevance. Whether you’re looking to lead the refill-reuse revolution or enhance your brand’s sustainability story, NOW is the perfect choice. Contact us to explore how NOW can transform your brand’s approach to concentrated laundry detergent refills or other refill packaging solutions.
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